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November 2016

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Marvelous Tips That Make Your Website Promotion Easy

By | Digital Marketing | No Comments

When someone comes up with a website or a blog site, they probably would like to make more money and wants to succeed in the online marketing industry. This is a business model for most of the peoples who decided and running a website. If any internet marketer suggests you that it is easy to promote a particular site, you need to think logically as a upcoming internet business promoter about their statements.

It is obviously easy to promote your web site, but it will also consume your lots of time and efforts. Internet marketers apply many strategies for their business promotions and one of them is chief promoter of their website. This does not mean that you do marketing which will goes in spam advertising, rather than that I will help you to promote your website professionally.

There are three key elements to make any blog or website as successful. One of them is linking between your web-sites and improving the traffic to your website, and the other two are related to search engine traffic source and how to get it. Below are the strategic examples of how you can improve site-promotion in an easy and effective way.

1.     Backlinks:

Backlinks are really helpful in the matter of rotating traffic within or on specific websites. You need to be visible to your end users in various ways. Being online marketers you need to specify your target audience and make ways to reach them, in other way you need to drive path for your target audiences to come and visit your website. To make this happen you need to make sure your website have been visible online through various sources called backlinks. Like you have written content for your article and published it on your website, now you need to submit your content in to various free article directories like this Ezine Articles.
website-promotions
Most of the internet users come online to get information on their needs. Your article would be good source for them for information, leave a link of your website in resource box column including one or two descriptive lines, your readers will follow that link and visits your websites for more information. This will create another online source for your traffic generation which will produce countless traffic over the time.

2.     Search engines:

If you have started linking, you obtain one element that all search engines like, that is a back-link. The next target is to achieve more traffic from those search engines. Title of your content should be attractive from user’s perspective and then write down descriptive lines about content you produce, this will make your listing attractive in search engine’s result page and gains more traffic.

3.     Your Website’s Content:

Content is the foundation of any website and online promotions, your audiences will not come on your website if you produce poor content for your website, it will produce low productivity, and your business starts suffering due to low traffic. Produce content that you believe will help other users or something you are passionate about. This is by far the best way to promote your web-site and gains organic traffic.

mobile-app-development-roi

Give a Head-Start To Your Business ROI with iOS Application Development

By | Uncategorized | No Comments

The world has become a global village and is considered by enterprises as one vast market. The rapidly increasing number of smartphone users an iPhone apps development company has wide scope for generating handsome and continuous revenue.

Relevance of application development

Business firms, especially those that depend considerably on information technology (IT) and IT-enabled services (ITES) need to adapt according to era in order to enhance return on investment (RoI). Android and iOS application development can be a major component of business development strategy. Digital technology development companies can hire good mobile apps developers to exploit the rising demand for efficient mobile applications.

Broadly, there are 2 types of applications – purchasable and free. Purchasable applications attract people’s attention only if they meet specific need and are highly efficient. That is why purchasable applications are normally custom-developed. A dedicated department for iPhone and iPad apps development can bring in considerable business for companies who have it.

There are various techniques of earning revenue through free applications:

mobile-app-roi-benefitsRecommendations/advertisement: Free applications enhance RoI through advertisement revenues. However, recommendations are more beneficial than advertisements since people are more likely to try a relevant product or service than otherwise. Besides, recommendations are means of continuous business with users. Moreover, highly relevant applications can potentially earn referrals by users.

Purchasable upgrade: Another way to enhance RoI through free applications is to provide more and upgraded functions for a price. The basic version of the application convinces users of its utility and drives them to purchase premium version.

Besides direct revenue generation, there are other ways in which iPad apps development can enhance the RoI for IT/ITES-dependent companies.

Employee productivity enhancement

The culture of work and employment has been gradually changing in about last couple of decades. However, it has become considerably dynamic in last few years, especially in the developed and the developing countries. Many companies provide flexibility of time and space to their employees as much as possible in order to enhance productivity. iOS application developers have developed enterprise mobile applications for the purpose. Besides, companies can hire a suitable development agency for custom-developed application as well.

Customer relationship management (CRM) enhancement

An appropriate application or a suite of applications can enables vendors remain in continuous contact with their users, who feel valued due to such responsiveness. Customer relationship managers can answer queries of prospective customers, thus, increase chances of purchase. They can promptly resolve certain issues as expression of value towards customers. Most importantly mobile applications allow companies to clarify doubts of annoyed customers and prevent initiation of cycle of bad reviews.

 

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5 Key Ingredients of a Mobile Application Success

By | Mobile Application | No Comments

Mobile application development is one of the flourishing businesses in the present age. The popularity of smart phones and mobile applications does not mean that application development is a cakewalk for developers and applications owners. There are various stages of development life cycle and every stage poses different issues in addition to the already comprehended aspects. There are 5 key considerations that ensure successful mobile applications creation and that cannot be ignored.

  •  Analytic : Some applications are created by developers but owned by others while some are owned by their developers alone. Cost is a significant factor to be considered by the owner, whether he is the developer or the client. Development analytics is a very helpful to determine cost and even to reduce it. However, analytics requires investment that could be as much as 20% of the total estimated cost of project. Obviously, most developers and clients bypass it avoid seemingly unnecessary cost. However, analytics rather helps to reduce the overall cost of the full development lifecycle as developers are aware of what they need to add subtract from the project to keep its cost without compromising its functionality.
  • Screen Size : Mobile applications are significantly different from web applications that are meant for PCs. One of the obvious differences is the size of the display. Developers, especially beginners, often forget that they are developing for devices that are not more than the size of users’ palm. In effort of showing their skills and creativity, they incorporate so many functions into the application that the usability gets affected. A smartphone user will agree to have multiple easy-to-use applications for different functions rather than have one complex application with many functions.
  • Navigation : Smartphone users deal with small interface, which makes navigability a prime consideration for both mobile website development and mobile application development. Navigation is directly related to screen-size. Developers must make navigation menu simple so that users can use various functions of the applications with minimum number of touches. Clarity is also very important as cluttered navigation options are difficult to use with finger-touches. Users may intend to touch-access an option but end up accessing another one. Functions of an application can be appreciated only when they can be used effortlessly when needed.
  • User-Environment : Mobile applications belong to different niches, which is defined on the basis of functionality of the application. Therefore, the application-design has to be streamlined for the environment in which it is expected to be used the most. For instance, there are many applications are primarily used while the users are moving. Such applications have to be designed to allow single-handed use so that users do not have to engage both hands while driving or commuting via public transit system.
  • Testing : No mobile application or website should be released to public without being tested. Once even a minor glitch is caught by a few users, its news will spread like wildfire through communication media and restoration of the confidence becomes very difficult for developers.
10 Ways To Drive Traffic To Website

10 Ways To Drive Traffic To Website

By | Digital Marketing | One Comment

If you want to make your website profitable, or at least pay for it, you have to make the necessary effort to attract more visitors. The best way to increase incoming traffic is to improve the visibility of your website. A website that no one knows about will not be useful and profitable, and it is pointless to maintain. To realize the full potential of your website, you have to plan a comprehensive advertising campaign that involves a wide range of promotional strategies. Here are 10 effective strategies that you can implement to promote your website.

Here Are The Top 10 Ways To Get Website Traffic

  1. Search Engine Optimization
    Effective Search engine optimization goes beyond submission of websites; it requires an ongoing effort to maximize ranking. You have to submit new web pages to the most important search engines on a consistent basis, and make sure that your site maps are properly maintained. If new pages are not submitted promptly, you may have to wait a long time for them to be indexed.
  1. Getting Good Backlinks
    Backlinks are one of the most important factors determining search engine rankings. It’s also a perfect opportunity to get more incoming traffic from related websites.The best way to get good backlinks is to write great content that other people want to link to. Alternatively, you can do article marketing, write blog posts or press releases, give comments in blogs and forums, produce videos, and others.
  1. Joining Online Directories
    By joining online directories, you can create more one-way links to your website. You can search for online directories in search engines, and try to submit your website to as many high-ranking and relevant ones as possible. Avoid submitting your site to web directories of low quality, since it can hurt more rather than make your site rank better.
  1. Submitting Articles to Article Directories
    Write engaging and useful articles that are related to your website and include your website address in them. Then, submit them to as many article directories as you can. The articles will be used as content in other websites, and they can help you generate more incoming traffic.
  1. Maintaining Blogs
    If you have started a blog that is related to the content of your website, make sure that you update it constantly. This will ensure that the blog will be considered active and relevant by search engines. You can bring more visitors to your website by including your website address in your blog.
  1. Joining User Groups and Forums
    A user group is a bulletin board that shows messages from visitors of a website, and the messages are usually related to a certain area of interest. Find an appropriate user group and let the participants know about your website in a natural way during conversations. Also, include a link to your website in your messages.
  1. Submitting to RSS Data Feeds
    RSS data feeds are information distributors that are used by people who want the latest information on specific topics. All you have to do is create a correctly formatted news document and submit it to relevant information distributors.
  1. Paid search in Google and Bing
    It might sound a bit scary to pay for every single click, but if targeted properly it can be very efficient. Start out with a low budget and targeted keywords are usually suggested for small and medium sized businesses.
  1. Guerilla Marketing
    Guerilla marketing involves the use of unusual means to promote your website. You can create a “must see” YouTube video or a funny Flash or PowerPoint presentation that has the potential of becoming a viral hit. This is a quick way to get a lot of new visitors, but it comes with the risk of jeopardizing your reputation.
  1. Conventional Advertising
    Although it does not reach as wide an audience as online advertising, conventional advertising is still an effective way to increase traffic to your website. You can use flyers, posters, newspaper advertisements, and other means to promote your website.

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